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Chuck Blevins, the manager of new platform development and technology for the audience department at the Atlanta Journal-Constitution in Atlanta writes about the importance of hitting your audience at the right time with the right content. Piano VX software has an algorithmic paywall function that helps monetize your most popular content at the right time,...
The WSJ closes the loophole from Google that allows people to view up to five articles daily from the search engine for free in spite of having an “opaque” paywall. And the EU and the US have reached another data safe harbor agreement pending approval by all 28 EU member states. That’s pretty big news...
By Greg Dool, Folio A shift at Prevention comes at a time of cost-cutting and reorganization for Rodale. The health and wellness magazine will debut a completely ad-free print edition starting with the July issue, publisher Rodale Inc. announced today. The move will coincide with a strategic shift in Prevention’s editorial focus to address what...
We continue to repost articles from Piano’s Lead Data Scientist Roman Gavuliak that were written and posted last year on the Piano Media blog and are being re-posted here for the edification of our faithful readers and clients. To read all of Roman’s articles, please click on the “Analytics” tag to the right. I have...
By Kevin Anderson, The Media Briefing Recently, journalist-entrepreneur Steve Brill laid down a beautiful rant in an interview with Poynter, the journalism education foundation in Florida. He was like-a-sledgehammer-to-the-face blunt, arguing that his efforts to save the industry from itself with a metered content service, Press Plus, were thwarted by small minded, third- and fourth-generation...