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Our sales and client services team are attending the NAA mediaXchange conference in Washington DC this week. Drop by booth number 105 just outside the main hall and we’ll be happy to demo our news software, Piano Composer, for you. Piano eliminates technical hurdles so publishers can focus on what they do best – build great brands, dedicated audiences and sustainable revenues.
Piano’s CRO Peter Richards is attending the FT Digital Media 2016 Conference today and tomorrow. Peter sent back a few observations.
Video and how publishers are embracing it is the main theme to many of today’s presentations. Peter says that it appears linear (broadcast) TV is being disrupted, with BBC Three going completely online. At the same time Vice TV is entering the UK market. So falling revenues and new competitors are forcing broadcasters to assess their strategies. While many are launching streaming, still 80% are watching TV at the time of broadcast.
Peter also learned that the industry is estimating that 70% of all content on the internet will be video by 2019, a remarkable uptick in only three years. Fitting into the mold (or perhaps breaking the traditional mold), Hearst publishing is experimenting with vertical video on Snapchat.
Digital native Refinery 29 has embraced distributed content having enormous success with Snapchat Discover. They are embracing video as well and could actually become an OTT streaming provider within two years. With a 150M unique users, the ability to create a paid premium product exists. For now they continue to monetize via native content.
You can also check out photos from the conference.
Peter will have some more insights from his time at the conference tomorrow.
Piano will be attending a lot of conferences in April. If you would like to set up a meeting with our sales team for a demonstration of our software, get in touch with the Piano representative who will be attending the conference (listed below). We look forward to meeting with you and showing you what Piano can do for you!
April 11 – INMA’s Big Data for Media in New York City. Piano CEO Trevor Kaufman is participating on a panel. We will also have a booth, please feel free to drop by and visit us for a demonstration of our software! To set up a meeting, please email David Restrepo.
April 12 – FT Digital Media 2016 in London. Piano’s CRO Peter Richards is attending and would be happy to set up a meeting and demo Piano VX or Piano Composer or both. Please send him an email to set up a meeting.
April 16 – NAB Show, Las Vegas. Piano’s West Coast Sales representative Nick Frazee will be attending the show and would be delighted to show you how Piano works with our current OTT clients in helping them monetize their video content. To set up a meeting with Nick, please send him an email.
April 17 – Media Xchange in Washington D.C. Our East Coast Sales representative Meghan Wright will be in booth 105 where she’ll have running demonstrations of our software. If you would like to set up a meeting with Meghan, please send her an email.
By Chris Sutcliffe, The Media Briefing
The Guardian has not been agile enough to respond to the challenges faced by the publishing industry over the past few years, according to Guardian Media Group CEO David Pemsel.
Speaking at Digital Media Strategies 2016, Pemsel said that an overly narrow focus on the “big number” of its global audience masked some of the strategic issues that the Guardian was facing:
“I think all those big numbers are a proof point about how fast and innovative we’ve been in getting to digital [but] monetising anonymous reach is essentially over. To be able to parade around and say ‘we’re big’ is not good enough. We want to convert our anonymous reach into a known audience.”
That conversion of its unknown audience to a known one is a “massive opportunity”, based around a refinement and reinvention of The Guardian’s membership scheme, which Pemsel believes could make up one third of the Guardian’s overall revenue within three years.
“It’s better to compete with yourself and disrupt yourself, rather than have a competitor do it.” – Schibsted CEO Rolv-Erik Ryssdal
The photo above shows the emergence of push notifications on a phone’s lock screen as a distribution channel from the Reuters Institute for the Study of Journalism presentation
Today is the final day of the Digital Media Strategies 2016 summit in London and Piano CRO Peter Richards had fruitful discussions with folks from Haymarket Media Group and Johnston Press plus he watched some informative presentations from Schibsted’s CEO Rolv-Erik Ryssdal, The Reuters Institute’s Nic Newman and Johnston Press’ Jeff Moriarty and others.
Most of the presentations focused on how consumers are changing their consumption habits, where they are reading and how they are engaging with content. Peter said, most notably that:
– Push notifications that appear on a mobile lock screen are becoming the “new homepage”
– Messaging apps like Snapchat Discovery are evolving into news platforms that deliver news as text messages
– Distributed video is experiencing exponential growth and there is a rise in people watching video without sound
– Agility, everything is about speed, the ability to rapidly prototype, test and iterate
– There is increased focus on the importance of getting users to register and login, to turn anonymous users to known users
Peter attend the presentation by David Pemsel, The Guardian’s CEO, who said said, “it’s no longer possible to monetize anonymous reach,” referring to declining CPM prices. Thus, the focus of their new membership program will be around getting anonymous users to register so they can create offers tailored to their needs can provide more value to advertisers. (What Pemsel is talking about is Value Exchange, a Piano specialty where we help publishers move anonymous users down an engagement funnel with data being the currency. We believe that exchanging content for data allows publishers to understand their users better and then segment them, which leads to higher engagement, more value for advertisers and ultimately subscription).
The summit has been really interesting with key industry learnings and trends being shared. Piano has been proud to sponsor such an amazing event and we will share the lessons learned with all our colleagues at Piano to make sure that our products offer tools that enable media businesses the opportunity to take advantage of how the market is moving.