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As Digital Media Companies Shift Focus from Scale towards Loyalty and Revenue, Piano Achieves Fourth Consecutive Quarter of Record Growth

Apr 03, 2017
Press releases

In Q1, NY-based SaaS business adds Crain’s, Digiday, London Review of Books, Resignation Media, Grupo Expansión, National Geographic, Stratfor, GFR Media, Investor’s Business Daily to who’s who of media client list

New York, NY, April 3, 2017 – For the fourth quarter in a row, Piano is celebrating record revenue growth and accelerating adoption of its unique content monetization platform. Among other functions, Piano’s vertically integrated software suite evaluates and segments digital audiences, tests and deploys targeted offers, and helps convert loyal users into registered and paying subscribers.

Piano’s most recent client acquisitions add to its already significant roster of leading media businesses, including Business Insider, Gannett, Hearst, AOL, Gatehouse, The Economist, and NBCUniversal.

“Digiday is growing rapidly thanks to new premium editorial products and business models,” said Nick Friese, Digiday’s CEO. “We conducted a thorough review of available solutions and conducted a buy vs. build analysis to determine what software approach would provide us the greatest flexibility as we continue to scale. We’re delighted to be partnered with Piano.”

Piano is the digital content monetization and audience intelligence platform for the world’s most sophisticated publishers and media companies. The company’s award-winning, high-performance enterprise platform includes a subscription commerce tool (Piano VX), a customer experience engine (Piano Composer), an analytics tool (Piano AI), and a user management system (Piano ID) that serve as a comprehensive product suite for media businesses across digital platforms.

“Our massive daily audience is our greatest resource and we’re excited to use Piano’s software to cater to those users in new ways,” said Eric Spielman, SVP of Product & Strategy at Resignation Media, which includes flagship brands theCHIVE and The Berry along with a constellation of other websites, apps, and OTT channels. “We picked Piano because of its superior monetization capabilities, built-in testing, and ability to enhance every step of the user journey. With Piano as a partner, we can focus even more of our resources on creating content that matters to our large and growing dedicated audience.”

“It’s an honor to work with so many incredible content companies,” said Trevor Kaufman, Piano CEO. “We started our company five years ago to help companies who were experts in media, but who were underserved by Silicon Valley, with their foundational technical challenges. I’m thrilled with the increasing success of both our clients and ourselves as we put the companies who create the world’s best media back in control of their customer relationships. We see this as just the beginning.”

Piano Powering Content Monetization Strategy For The Economist

Aug 09, 2016
Press releases

Publisher Utilizes Piano’s Powerful and Intuitive Platform to Drive Engagement and Optimize Digital Revenues Across Desktop, Mobile and In-App Offerings

New York, NY, August 9, 2016 – The Economist just expanded its user engagement and monetization strategy at Economist.com using Piano’s Composer. Composer is part of Piano’s product suite that enables media companies to optimize their digital businesses with higher audience engagement and new revenue.

“The Piano platform offers us a configurable way of implementing personalised subscription messaging to our readers without coding required,” said Mark Brincat, CTO, The Economist. “The ease with which we’re able to test different messaging based on behavioral feedback, geographic location and dozens of other variables provides increased flexibility in our ability to engage our audiences.”

Piano makes creating, managing and testing any kind of content monetization solution a simple, drag-and-drop set up, helping media owners develop fully-featured platforms for all types of digital content, from news articles to video. The Piano platform integrates seamlessly with publishers’ existing payment, advertising, and print subscription systems and allows publishers to make changes in real-time rather than through a lengthy development process.

“For publishers, the difficulty in implementing a successful paid content strategy is there’s no single right way to do it and finding the right formula usually comes only after a great deal of effort,” said Piano CEO Trevor Kaufman. “The Piano platform dramatically streamlines this process, allowing publishers to rapidly test, analyze, refine and implement multiple strategies to find that optimum solution without a lengthy development cycle. We are excited to welcome The Economist as our newest client and look forward to helping them further develop their digital business.”

About Piano

Piano is the digital content monetization and audience intelligence platform for the world’s most sophisticated publishers and media companies. The company’s elegant and powerful enterprise platform includes a commerce tool (Piano VX), a business rules engine (Piano Composer) and an analytics tool (Piano AI) that serve as a complete product suite for managing digital content businesses across desktop, mobile and in-app formats. Piano clients include NBC Universal, Hearst, Bonnier, The Economist, The EW Scripps Company, The Postmedia Network, Conde Nast, Gannett, GateHouse Media, and Grupo Abril and over 1,200 other media outlets.

Piano Debuts Composer, World’s Most Powerful Audience Segmentation Engine

Apr 15, 2016
Press releases

Visual Rules Platform Allows Media Companies to Define and Create Custom Experiences for Unlimited Number of Unique Audience Segments with No Coding Required

New York, NY, April 14, 2016 – Piano, a monetization and intelligence platform for media companies, announced today the launch of Composer, a visual rules engine that enables personalized experiences and business models for an unlimited number of unique audience segments. Utilizing a simple drag-and-drop interface, Composer empowers clients to quickly define specific audience segments based on dozens of factors, including geography, device attributes, page views, adblocker usage and behavioral feedback, and then deliver personalized experiences to each. These business models can then be multi-variant tested and measured in real time.

Designed for the new generation of data-driven media executives, Composer is the first platform to allow media brands to develop, test, optimize and deploy sophisticated paywall, ad blocking, and other audience experiences with no coding required. Composer integrates seamlessly with publishers’ existing payment, advertising, segmentation and print subscription systems, or with Piano’s existing software suite, to make time-to-market short. With a few clicks, a marketer can, for example, create special offers for UK-based adblock users accessing content from a mobile device; offer a set number of free articles for users who agree to view a specific ad; or provide different subscription options for users based on how they are segmented within a publisher’s existing DMP provider.

“Composer makes it significantly easier for media companies to find and implement the right monetization mix for their audiences based on actual market performance,” said Piano CEO Trevor Kaufman. “By eliminating technology resource costs and delays, publishers can focus on identifying the revenue models that work best for their audience and content. At Piano, we are dedicated to providing digital media businesses with more agility, autonomy, and revenue, and Composer is a substantial way we’re delivering on that vision.”

The Composer launch extends Piano’s leadership position in the content monetization space as the provider-of-choice for the world’s largest media companies. Piano’s more than 1,200 clients include Time Inc., NBC Universal, Hearst, News Corp., Bonnier, The EW Scripps Company, Postmedia Network and IBT Media.

About Piano

Piano is the digital content monetization and audience intelligence platform for the world’s most sophisticated publishers and media companies. The company’s elegant and powerful enterprise platform includes a commerce tool, a business rules engine and an analytics tool that serve as a complete product suite for managing digital content businesses across desktop, mobile and in-app formats. Piano clients include NBC Universal, Hearst, News Corp, Bonnier, The Economist, The EW Scripps Company, Postmedia Network, Condé Nast and over 1,200 other websites.

Piano Expands Team, Hires Slovak Tech Evangelist and Senior Software Architect

Jan 20, 2016
Piano news

New York, Jan. 20, 2016 – Piano, the world’s leading provider of e-commerce SaaS software to media companies, has added to its team in Bratislava, strengthening its Technology and Product Development capabilities with the hires. Piano’s platform includes the Web’s most sophisticated visual segmentation engine and audience analysis tools and is deployed by more than 1200 websites worldwide.

Ivan Debnar, the founder of Slovakia’s largest search engine Zoznam and founder of the Bratislava Startup Incubator, “The Spot,” is a digital native. He started Slovakia’s first Internet Café in 1996; created one of the country’s first ISPs before founding and running Zoznam.sk, Slovakia’s biggest native search engine; and was CTO at Azet, Slovakia’s largest online portal.

Tomi Vanek comes to Piano from Accenture where he was a Senior Software Architect leading projects from The Walt Disney Company, T-Mobile and the US Government’s healthcare.gov Web-portal.

Trevor Kaufman, Piano’s CEO said, “I couldn’t be more thrilled about both Ivan and Tomi joining the Piano Team in Bratislava. Ivan has an amazing background and is extremely well connected to both the local and regional IT and startup communities. Tomi has an incredible track record, working as a consultant for Accenture on complex and critical projects for major companies like Disney and T-Mobile. We are extremely excited that they are joining us to help expand Bratislava’s role as Piano’s leading development center for audience data and analytics.”

Piano is a global software firm that resulted from the mergers of New York-based companies Tinypass and Journalism Online and Bratislava-based Piano Media. Piano Media is one of Slovakia’s startup success stories, having started a nation-wide subscription systems for Slovak, Slovenian and Polish newspapers, and then successfully pivoting to focus on subscriptions for individual publications and data analysis.

Piano is now the most deployed e-commerce for content platform in the world. With clients in 19 countries and over four billion page views under management, the company continues to expand its tech development center in Bratislava, hiring talented analysts and developers who are skilled in developing data products. Piano employs more than 110 people, including 80 product and tech developers in its European and American offices.

Piano to launch print magazine covering the media business

Nov 24, 2015
Industry trends

by Joe Pompeo, Capital New York

Even as some publishers continue to contract, 2016 will undoubtedly bring a new wave of journalism startups keen on making a splash in the market.

One such publication being planned is a new print magazine covering the business of media.

The as-yet-untitled magazine is being created by Piano, a company known for developing paid digital technologies for publishers including Time Inc. and News Corp. Its editor in chief will be Patrick Appel, who announced his new gig in a farewell email to employees of Politico, where he served as digital editor of Politico Magazine until Friday.

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