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Piano’s Jonas Rideout and Digiday’s Brian Morrissey will be sharing the stage at the PPA 2017 Customer Direct Conference. This is the must-attend event for direct and digital marketing professionals looking to gain loyal customers through paid subscription and content monetization.
The focus for this year’s event is ‘The Customer Relationship’ and it’s happening at the Jumeriah Carlton Tower Hotel in London on Thursday November 16.
“It’s an honour for Piano to be appearing at the Conference,” said Jonas. “As Piano software powers the Digiday subscription platform – Digiday+, it will be great to share the stage with Brian.”
Jonas and Brian will be hosting a talk called ‘Making A Commitment: Conversion to a Paid Customer’. Brian will tell the story of how Digiday turned hard won audiences into subscribers and customers, and Jonas will contribute data and insights about paid content from his experiences at Piano.
As the Global Business Development Director at Piano, Jonas has helped media companies such as The Economist, Bloomberg and NBC Sports to forge meaningful relationships with their audiences and to drive digital revenues using Piano’s content monetization and audience intelligence platform.
Digiday takes a global view of the media and marketing industries and confronts the truths in technology’s disruption of them. Led by Brian, they cover these industries with the expertise, depth and tone you won’t find anywhere else. Digiday connects with its audience across the web, email, podcasts, a quarterly magazine, a membership program and in-person events.
Piano will be playing an active role at the PPA Customer Direct Conference. Jonas will be joined at the conference by Tim Rowell, our new European Client Experience Director. He is on the judging panel for the PPA 2017 Customer Direct Awards and is also helping to moderate the round table sessions.
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