Traditional A/B Testing
Piano Test Lab
Test on your own
Expert-designed test strategy
Limited context for results
Industry benchmark comparisons
Working in silos
Collaborative learning community
Trial and error
Proven methodologies
Internal resources only
Full Piano team support
Our Strategic Services team identifies experiments based on product and industry opportunities, then invites clients using relevant Piano features. Participants must be active Piano Activation clients, committed to 4–6 weeks, maintain stable site configurations, and be comfortable sharing anonymized results for benchmarking.
Direct vs. Indirect Checkout: What Our A/B Tests Reveal About Conversions
How exit-intent modals transform reader engagement
How often does Test Lab run?
We launch new Test Lab initiatives quarterly, each focusing on different optimization strategies and Piano capabilities.
What if the test negatively impacts our metrics?
Every test includes built-in safeguards and emergency protocols. You can pause or stop the test at any time, and our team monitors for any performance issues.
Do we need technical resources to participate?
Basic Piano Composer knowledge is helpful, but we provide comprehensive setup guidance. Most participants complete setup with existing team members and our support.
Will our data be shared publicly?
All participant data is anonymized in benchmark reports. Your specific results remain confidential to your organization.
What's the time commitment?
Plan for 2-4 hours during setup week, 1-2 hours for testing/QA, and minimal monitoring during the active test period.
Can we keep the experience live after the test?
Absolutely! If results are positive, you can keep the experience running and continue optimizing based on your learnings.
