A collaborative engine for growth and insight
The Piano Test Lab is an exclusive initiative led by our Strategic Services team, created for forward-thinking clients who want to push the boundaries of A/B testing while shaping the future of industry research. It’s a collaborative innovation environment where advanced experimentation, strategic insight, and shared learning come together to drive measurable growth.
A collaborative engine for growth and insight
The Piano Test Lab is an exclusive initiative led by our Strategic Services team, created for forward-thinking clients who want to push the boundaries of A/B testing while shaping the future of industry research. It’s a collaborative innovation environment where advanced experimentation, strategic insight, and shared learning come together to drive measurable growth.
A collaborative engine for growth and insight
The Piano Test Lab is an exclusive initiative led by our Strategic Services team, created for forward-thinking clients who want to push the boundaries of A/B testing while shaping the future of industry research. It’s a collaborative innovation environment where advanced experimentation, strategic insight, and shared learning come together to drive measurable growth.
A collaborative engine for growth and insight
The Piano Test Lab is an exclusive initiative led by our Strategic Services team, created for forward-thinking clients who want to push the boundaries of A/B testing while shaping the future of industry research. It’s a collaborative innovation environment where advanced experimentation, strategic insight, and shared learning come together to drive measurable growth.
A collaborative engine for growth and insight
The Piano Test Lab is an exclusive initiative led by our Strategic Services team, created for forward-thinking clients who want to push the boundaries of A/B testing while shaping the future of industry research. It’s a collaborative innovation environment where advanced experimentation, strategic insight, and shared learning come together to drive measurable growth.
データアナリスト
Piano Analyticsでワークフローを改善：完全にカスタマイズされたボードを数分で構築し、社内関係者とのレポート共有を効率化することで、より深いデータ探索と実用的なインサイト獲得に費やす時間を確保することができます。
製品部門
製品のローンチやA/Bテストをリアルタイムで監視し、ボトルネックやエラーに迅速に対処。あらゆるコホートでの機能の導入状況やユーザーの定着率をトラッキングし、戦略的な計画と開発に役立てます。
データアナリスト
Piano Analyticsでワークフローを改善：完全にカスタマイズされたボードを数分で構築し、社内関係者とのレポート共有を効率化することで、より深いデータ探索と実用的なインサイト獲得に費やす時間を確保することができます。
製品部門
製品のローンチやA/Bテストをリアルタイムで監視し、ボトルネックやエラーに迅速に対処。あらゆるコホートでの機能の導入状況やユーザーの定着率をトラッキングし、戦略的な計画と開発に役立てます。
データアナリスト
Piano Analyticsでワークフローを改善：完全にカスタマイズされたボードを数分で構築し、社内関係者とのレポート共有を効率化することで、より深いデータ探索と実用的なインサイト獲得に費やす時間を確保することができます。
製品部門
製品のローンチやA/Bテストをリアルタイムで監視し、ボトルネックやエラーに迅速に対処。あらゆるコホートでの機能の導入状況やユーザーの定着率をトラッキングし、戦略的な計画と開発に役立てます。
データアナリスト
Piano Analyticsでワークフローを改善：完全にカスタマイズされたボードを数分で構築し、社内関係者とのレポート共有を効率化することで、より深いデータ探索と実用的なインサイト獲得に費やす時間を確保することができます。
製品部門
製品のローンチやA/Bテストをリアルタイムで監視し、ボトルネックやエラーに迅速に対処。あらゆるコホートでの機能の導入状況やユーザーの定着率をトラッキングし、戦略的な計画と開発に役立てます。
データアナリスト
Piano Analyticsでワークフローを改善：完全にカスタマイズされたボードを数分で構築し、社内関係者とのレポート共有を効率化することで、より深いデータ探索と実用的なインサイト獲得に費やす時間を確保することができます。
製品部門
製品のローンチやA/Bテストをリアルタイムで監視し、ボトルネックやエラーに迅速に対処。あらゆるコホートでの機能の導入状況やユーザーの定着率をトラッキングし、戦略的な計画と開発に役立てます。
データアナリスト
Piano Analyticsでワークフローを改善：完全にカスタマイズされたボードを数分で構築し、社内関係者とのレポート共有を効率化することで、より深いデータ探索と実用的なインサイト獲得に費やす時間を確保することができます。
製品部門
製品のローンチやA/Bテストをリアルタイムで監視し、ボトルネックやエラーに迅速に対処。あらゆるコホートでの機能の導入状況やユーザーの定着率をトラッキングし、戦略的な計画と開発に役立てます。
データアナリスト
Piano Analyticsでワークフローを改善：完全にカスタマイズされたボードを数分で構築し、社内関係者とのレポート共有を効率化することで、より深いデータ探索と実用的なインサイト獲得に費やす時間を確保することができます。
製品部門
製品のローンチやA/Bテストをリアルタイムで監視し、ボトルネックやエラーに迅速に対処。あらゆるコホートでの機能の導入状況やユーザーの定着率をトラッキングし、戦略的な計画と開発に役立てます。
データアナリスト
Piano Analyticsでワークフローを改善：完全にカスタマイズされたボードを数分で構築し、社内関係者とのレポート共有を効率化することで、より深いデータ探索と実用的なインサイト獲得に費やす時間を確保することができます。
製品部門
製品のローンチやA/Bテストをリアルタイムで監視し、ボトルネックやエラーに迅速に対処。あらゆるコホートでの機能の導入状況やユーザーの定着率をトラッキングし、戦略的な計画と開発に役立てます。
データアナリスト
Piano Analyticsでワークフローを改善：完全にカスタマイズされたボードを数分で構築し、社内関係者とのレポート共有を効率化することで、より深いデータ探索と実用的なインサイト獲得に費やす時間を確保することができます。
製品部門
製品のローンチやA/Bテストをリアルタイムで監視し、ボトルネックやエラーに迅速に対処。あらゆるコホートでの機能の導入状況やユーザーの定着率をトラッキングし、戦略的な計画と開発に役立てます。
データアナリスト
Piano Analyticsでワークフローを改善：完全にカスタマイズされたボードを数分で構築し、社内関係者とのレポート共有を効率化することで、より深いデータ探索と実用的なインサイト獲得に費やす時間を確保することができます。
製品部門
製品のローンチやA/Bテストをリアルタイムで監視し、ボトルネックやエラーに迅速に対処。あらゆるコホートでの機能の導入状況やユーザーの定着率をトラッキングし、戦略的な計画と開発に役立てます。
"
Very helpful insights. We're thrilled with the results and have kept the content recommendation modal in place. The test lab aligned perfectly with the features we wanted to experiment with. We're looking forward to participating in the next Piano Test Lab!"
"
—
Piano Test Lab participant
"
Very helpful insights. We're thrilled with the results and have kept the content recommendation modal in place. The test lab aligned perfectly with the features we wanted to experiment with. We're looking forward to participating in the next Piano Test Lab!"
"
—
Piano Test Lab participant
"
Very helpful insights. We're thrilled with the results and have kept the content recommendation modal in place. The test lab aligned perfectly with the features we wanted to experiment with. We're looking forward to participating in the next Piano Test Lab!"
"
—
Piano Test Lab participant
"
Very helpful insights. We're thrilled with the results and have kept the content recommendation modal in place. The test lab aligned perfectly with the features we wanted to experiment with. We're looking forward to participating in the next Piano Test Lab!"
"
—
Piano Test Lab participant
"
Very helpful insights. We're thrilled with the results and have kept the content recommendation modal in place. The test lab aligned perfectly with the features we wanted to experiment with. We're looking forward to participating in the next Piano Test Lab!"
"
—
Piano Test Lab participant
Why join Piano Test Lab
Why join Piano Test Lab
Why join Piano Test Lab
Why join Piano Test Lab
Why join Piano Test Lab
Traditional A/B Testing
General Product Analytics
Test on your own
Expert-designed test strategy
Limited context for results
Industry benchmark comparisons
Working in silos
Collaborative learning community
Trial and error
Proven methodologies
Internal resources only
Full Piano team support
How it works
How it works
How it works
How it works
How it works
Our Strategic Services team identifies experiments based on product and industry opportunities, then invites clients using relevant Piano features. Participants must be active Piano Activation clients, committed to 4–6 weeks, maintain stable site configurations, and be comfortable sharing anonymized results for benchmarking.
With Piano's guidance, templates, and technical support, you'll configure the required experiences and tracking. Experiments run on a structured timeline with stable configurations to ensure accurate, reliable data collection.
With Piano's guidance, templates, and technical support, you'll configure the required experiences and tracking. Experiments run on a structured timeline with stable configurations to ensure accurate, reliable data collection.
Fragmented audience data, ad revenue pressure, unpredictable conversion paths
We analyze performance together, benchmarking against industry standards and peer data. Winning strategies can be rolled out across your properties. Insights from the experiments can inform the long-term optimization of roadmap.
We analyze performance together, benchmarking against industry standards and peer data. Winning strategies can be rolled out across your properties. Insights from the experiments can inform the long-term optimization of roadmap.
Frequently asked questions
Frequently asked questions
Frequently asked questions
Frequently asked questions
Frequently asked questions
How often does Test Lab run?
We launch new Test Lab initiatives quarterly, each focusing on different optimization strategies and Piano capabilities.
How often does Test Lab run?
We launch new Test Lab initiatives quarterly, each focusing on different optimization strategies and Piano capabilities.
How often does Test Lab run?
We launch new Test Lab initiatives quarterly, each focusing on different optimization strategies and Piano capabilities.
How often does Test Lab run?
We launch new Test Lab initiatives quarterly, each focusing on different optimization strategies and Piano capabilities.
What if the test negatively impacts our metrics?
Every test includes built-in safeguards and emergency protocols. You can pause or stop the test at any time, and our team monitors for any performance issues.
What if the test negatively impacts our metrics?
Every test includes built-in safeguards and emergency protocols. You can pause or stop the test at any time, and our team monitors for any performance issues.
What if the test negatively impacts our metrics?
Every test includes built-in safeguards and emergency protocols. You can pause or stop the test at any time, and our team monitors for any performance issues.
What if the test negatively impacts our metrics?
Every test includes built-in safeguards and emergency protocols. You can pause or stop the test at any time, and our team monitors for any performance issues.
Do we need technical resources to participate?
Basic Piano Composer knowledge is helpful, but we provide comprehensive setup guidance. Most participants complete setup with existing team members and our support.
Do we need technical resources to participate?
Basic Piano Composer knowledge is helpful, but we provide comprehensive setup guidance. Most participants complete setup with existing team members and our support.
Do we need technical resources to participate?
Basic Piano Composer knowledge is helpful, but we provide comprehensive setup guidance. Most participants complete setup with existing team members and our support.
Do we need technical resources to participate?
Basic Piano Composer knowledge is helpful, but we provide comprehensive setup guidance. Most participants complete setup with existing team members and our support.
Will our data be shared publicly?
All participant data is anonymized in benchmark reports. Your specific results remain confidential to your organization.
Will our data be shared publicly?
All participant data is anonymized in benchmark reports. Your specific results remain confidential to your organization.
Will our data be shared publicly?
All participant data is anonymized in benchmark reports. Your specific results remain confidential to your organization.
Will our data be shared publicly?
All participant data is anonymized in benchmark reports. Your specific results remain confidential to your organization.
What's the time commitment?
Plan for 2-4 hours during setup week, 1-2 hours for testing/QA, and minimal monitoring during the active test period.
What's the time commitment?
Plan for 2-4 hours during setup week, 1-2 hours for testing/QA, and minimal monitoring during the active test period.
What's the time commitment?
Plan for 2-4 hours during setup week, 1-2 hours for testing/QA, and minimal monitoring during the active test period.
What's the time commitment?
Plan for 2-4 hours during setup week, 1-2 hours for testing/QA, and minimal monitoring during the active test period.
Can we keep the experience live after the test?
Absolutely! If results are positive, you can keep the experience running and continue optimizing based on your learnings.
Can we keep the experience live after the test?
Absolutely! If results are positive, you can keep the experience running and continue optimizing based on your learnings.
Can we keep the experience live after the test?
Absolutely! If results are positive, you can keep the experience running and continue optimizing based on your learnings.
Can we keep the experience live after the test?
Absolutely! If results are positive, you can keep the experience running and continue optimizing based on your learnings.
