AI isn’t a distant promise for media and publishing — it’s already transforming how organizations engage, convert, and retain their audiences.

In this short video, leaders from Harvard Business Review, MIT Sloan Management Review, Süddeutsche Zeitung, Oberpfalz-Medien, and Unidad Editorial share firsthand how AI is creating measurable impact: from anticipating reader interests and tailoring content to different demographics, and to predicting churn. Their insights highlight a fundamental shift underway, one where AI augments human judgment, enabling publishers to deliver deeper personalization and stronger business outcomes without losing sight of the essential human voice.