For many publishers, advertising and subscriptions have traditionally operated in separate silos. Different KPIs, different data, different decisions. But for The Post & Courier, this separation was limiting their potential. 

At Piano Academy 2025, Tyler Hutten, Director of Data Analytics, and Ben Draper, Associate Director of Digital Subscriptions, shared how their team used Piano Analytics’ Ad Revenue Insights and Dynamic Paywall to connect advertising and subscription data in one place. 

This unified view helped The Post & Courier: 

• Align teams around a shared revenue goal 

• Understand the total value of every audience interaction 

• Make data-informed decisions that balance ad yield and subscription growth 

As PJ Browning, President and Publisher of The Post and Courier explained, this transformation has enabled the organization to “optimize both advertising and subscription revenue streams while growing our audience.” 

The key takeaway: When subscription and advertising teams collaborate using the same data, total revenue grows, and so does audience engagement. 

Discover the full story and results in our case study: Read the case study