Date
2026/02/02
Tags
Subscription Growth, Publisher Revenue, Audience Engagement
Back to Basics. Leveraging User Behavior to Guide Strategy and Revenue Growth
Traffic is slowing across the industry, and the trend is expected to continue in 2026. Yet 70% of publishers who saw traffic decline still grew revenue. This webinar breaks down why that happened and how teams are using engagement fundamentals to keep subscription growth strong in the year ahead.
What you'll learn:
Subscription tactics that grow revenue even when traffic falls
Channels worth investing in as 2026 approaches
Strategies tailored to different engagement levels
Campaign examples from leading publishers
Who should watch:
Executives and decision-makers planning for revenue growth in a low-traffic environment
Audience, subscription, and growth teams building 2026 testing and optimization strategies
Editors, product, and analytics teams connecting content strategy to audience behavior and revenue outcomes
Get a clear roadmap to grow revenue in a year where top-of-funnel traffic may continue to decline.
