Date

2021/09/05

Introducing Snackable Subscription Highlights

Launching a subscription business might have been the hot publisher trend of 2020, but it doesn’t mean it’s a simple process to undertake. As we learned in our recent Piano Academy event, there are many critical cross-functional conversations and steps involved with the decision to launch, and then optimise, a reader revenue model. What can help make the process easier? Expertise and data.

We’ve designed our new Best Practices Highlights to help break down the main components of a subscriptions strategy. They’re underpinned by industry-leading expertise and data-driven benchmark data from across hundreds of publishers. Read our Highlights for more on:


  • Journey orchestration

  • Onsite content recommendations 

  • Testing 

  • Registration 

  • Ad blocking 

  • Retention 

  • Paid targeting 

  • Pricing 

  • Paid conversions 



Explore more

Launching a subscription business might have been the hot publisher trend of 2020, but it doesn’t mean it’s a simple process to undertake. As we learned in our recent Piano Academy event, there are many critical cross-functional conversations and steps involved with the decision to launch, and then optimise, a reader revenue model. What can help make the process easier? Expertise and data.

We’ve designed our new Best Practices Highlights to help break down the main components of a subscriptions strategy. They’re underpinned by industry-leading expertise and data-driven benchmark data from across hundreds of publishers. Read our Highlights for more on:


  • Journey orchestration

  • Onsite content recommendations 

  • Testing 

  • Registration 

  • Ad blocking 

  • Retention 

  • Paid targeting 

  • Pricing 

  • Paid conversions 



Explore more