The reason why analytics usually can’t tell you why something happened on your site is because for many companies, the answer is buried somewhere: in the ad platform, the yield tool, the CRM, or the store.

About the session

Contextual Data Sources connects outside data – campaign performance, content metadata, whatever matters to your business – to your first-party behavior automatically, the moment it lands. Picture a campaign's click numbers landing in the same row as the visits they drove, the second the data comes in – no export, no spreadsheet, no waiting on your data team's backlog.

Find out how it works in our upcoming session:

• What Contextual Data Sources is, and why context is the part analytics has always been missing

• What is available today: ad performance, ad revenue, content and social context

• How the new self-serve connection works, and what you will be able to connect yourself

• Why data that arrives modeled against behavior makes everything built on top of it sharper

• What is coming next, and how coverage grows