Search referrals fell 36% in 2025, and AI tools currently send back just 0.1% of that traffic and less than 0.5% of revenue. Yet in a survey of 80 media executives, 63% said AI adoption has already increased their revenue. This webinar shows you how to do both – protect your content from AI crawlers and put AI to work inside your own team.

What you'll learn:

1. Which bots are costing you the most traffic, and why robots.txt is ignored by about 70% of bot traffic – plus other, stronger content protection methods 
   
   

2. What 80 media executives told Piano about how they're using AI, where it's working, and what they're still worried about 
   
   

3. Where AI is already moving the needle on subscription KPIs, including how Stripe's Smart Retries feature recovers 55% of failed payments 
   
   

4. What's next for Composer, Piano's experience optimization platform, as it moves from a powerful but complex tool to faster and more precise outcomes 
   
   

Who should watch:

• Executives and decision-makers setting AI strategy for their publication 

• Content, product, and analytics teams responsible for traffic and revenue 

• Legal and licensing teams evaluating how to respond to AI scraping