Date
Jun 17, 2025
Tags
Personalization, Piano Lesson, Piano Activation
Piano Lessons: Personalization Strategies That Actually Work
User engagement is fundamental for driving higher conversions and lifetime value. Our data indicates that only 1% of users are “known” to publishers, while 66% remain one-off visitors. In today’s world where people’s attention span is limited, it is essential to keep your audience engaged and come back to your site. One proven channel to drive engagement and retention is content personalization.
In this Piano Lesson, Karen Franken, Director of Strategy, and our client speaker Giacomo Bernardi, Customer Base Manager (Corriere della Sera) will share:
Proven strategies to enhance reader engagement, drive subscriptions, and build brand loyalty.
How Corriere della Sera personalized news content delivery, boosting visitor depth and visit frequency
Where to start when you want to build up your content recommendation strategies
This 45-minute session is designed for publishers across teams—whether you’re building content journeys, managing data, or optimizing the reader experience.
