Composer is the intelligence layer of Piano Subscriptions, deciding who sees which offer, when, and why.
Composer uses AI propensity scoring and real-time audience segmentation to personalize every subscriber interaction: paywalls, conversion offers, onboarding flows, retention nudges, and save campaigns.
Composer is the intelligence layer of Piano Subscriptions, deciding who sees which offer, when, and why.
Composer uses AI propensity scoring and real-time audience segmentation to personalize every subscriber interaction: paywalls, conversion offers, onboarding flows, retention nudges, and save campaigns.
Composer is the intelligence layer of Piano Subscriptions, deciding who sees which offer, when, and why.
Composer uses AI propensity scoring and real-time audience segmentation to personalize every subscriber interaction: paywalls, conversion offers, onboarding flows, retention nudges, and save campaigns.
Composer is the intelligence layer of Piano Subscriptions, deciding who sees which offer, when, and why.
Composer uses AI propensity scoring and real-time audience segmentation to personalize every subscriber interaction: paywalls, conversion offers, onboarding flows, retention nudges, and save campaigns.
Composer is the intelligence layer of Piano Subscriptions, deciding who sees which offer, when, and why.
Composer uses AI propensity scoring and real-time audience segmentation to personalize every subscriber interaction: paywalls, conversion offers, onboarding flows, retention nudges, and save campaigns.





Segment, target, and A/B test in real-time
Deploy and monitor a variety of offerings and engagement triggers with powerful multi-variate split testing.
Powered by machine learning
Access off-the-shelf or build bespoke machine learning-based real-time segments to target your preferred audiences.
Segment, target, and A/B test in real-time
Deploy and monitor a variety of offerings and engagement triggers with powerful multi-variate split testing.
Powered by machine learning
Access off-the-shelf or build bespoke machine learning-based real-time segments to target your preferred audiences.
Segment, target, and A/B test in real-time
Deploy and monitor a variety of offerings and engagement triggers with powerful multi-variate split testing.
Powered by machine learning
Access off-the-shelf or build bespoke machine learning-based real-time segments to target your preferred audiences.
Segment, target, and A/B test in real-time
Deploy and monitor a variety of offerings and engagement triggers with powerful multi-variate split testing.
Powered by machine learning
Access off-the-shelf or build bespoke machine learning-based real-time segments to target your preferred audiences.
Segment, target, and A/B test in real-time
Deploy and monitor a variety of offerings and engagement triggers with powerful multi-variate split testing.
Powered by machine learning
Access off-the-shelf or build bespoke machine learning-based real-time segments to target your preferred audiences.
Go from strategy to implementation in a matter of minutes — not months
A drag-and-drop interface lets you build sophisticated audience journeys and personalized commerce experiences, without engineering support.
Global orchestration, local execution
Save time by duplicating, editing, and deploying experiences across multiple sites and applications from a single place.
Go from strategy to implementation in a matter of minutes — not months
A drag-and-drop interface lets you build sophisticated audience journeys and personalized commerce experiences, without engineering support.
Global orchestration, local execution
Save time by duplicating, editing, and deploying experiences across multiple sites and applications from a single place.
Go from strategy to implementation in a matter of minutes — not months
A drag-and-drop interface lets you build sophisticated audience journeys and personalized commerce experiences, without engineering support.
Global orchestration, local execution
Save time by duplicating, editing, and deploying experiences across multiple sites and applications from a single place.
Go from strategy to implementation in a matter of minutes — not months
A drag-and-drop interface lets you build sophisticated audience journeys and personalized commerce experiences, without engineering support.
Global orchestration, local execution
Save time by duplicating, editing, and deploying experiences across multiple sites and applications from a single place.
Go from strategy to implementation in a matter of minutes — not months
A drag-and-drop interface lets you build sophisticated audience journeys and personalized commerce experiences, without engineering support.
Global orchestration, local execution
Save time by duplicating, editing, and deploying experiences across multiple sites and applications from a single place.
Built for business users
Built for business users
Built for business users
Built for business users
Built for business users





You write business plans, Composer writes code
Composer’s intuitive drag-and-drop canvas lets you design and deploy sophisticated multi-channel experiences without heavy technical support.
You write business plans, Composer writes code
Composer’s intuitive drag-and-drop canvas lets you design and deploy sophisticated multi-channel experiences without heavy technical support.
You write business plans, Composer writes code
Composer’s intuitive drag-and-drop canvas lets you design and deploy sophisticated multi-channel experiences without heavy technical support.
You write business plans, Composer writes code
Composer’s intuitive drag-and-drop canvas lets you design and deploy sophisticated multi-channel experiences without heavy technical support.
You write business plans, Composer writes code
Composer’s intuitive drag-and-drop canvas lets you design and deploy sophisticated multi-channel experiences without heavy technical support.
From first visit to loyal subscriber
Target and personalize across every channel, across the full subscriber lifecycle.
From first visit to loyal subscriber
Target and personalize across every channel, across the full subscriber lifecycle.
From first visit to loyal subscriber
Target and personalize across every channel, across the full subscriber lifecycle.
From first visit to loyal subscriber
Target and personalize across every channel, across the full subscriber lifecycle.
From first visit to loyal subscriber
Target and personalize across every channel, across the full subscriber lifecycle.















Use our incredibly powerful rules engine to tailor experiences to and for your audience.
Set rules, conditions and triggers based on time, visits, user behavior, patterns, on-site events and more. Go no code, low code, or write as much code as you want.
Use our incredibly powerful rules engine to tailor experiences to and for your audience.
Set rules, conditions and triggers based on time, visits, user behavior, patterns, on-site events and more. Go no code, low code, or write as much code as you want.
Use our incredibly powerful rules engine to tailor experiences to and for your audience.
Set rules, conditions and triggers based on time, visits, user behavior, patterns, on-site events and more. Go no code, low code, or write as much code as you want.
Use our incredibly powerful rules engine to tailor experiences to and for your audience.
Set rules, conditions and triggers based on time, visits, user behavior, patterns, on-site events and more. Go no code, low code, or write as much code as you want.
Use our incredibly powerful rules engine to tailor experiences to and for your audience.
Set rules, conditions and triggers based on time, visits, user behavior, patterns, on-site events and more. Go no code, low code, or write as much code as you want.
Test your way to success
Use multi-variate testing to optimize everything from offers and pricing, to business rules, and more.

Test your way to success
Use multi-variate testing to optimize everything from offers and pricing, to business rules, and more.

Test your way to success
Use multi-variate testing to optimize everything from offers and pricing, to business rules, and more.

Test your way to success
Use multi-variate testing to optimize everything from offers and pricing, to business rules, and more.


Update in real-time
Changes made on the canvas are deployed live within in one minute.

Update in real-time
Changes made on the canvas are deployed live within in one minute.

Update in real-time
Changes made on the canvas are deployed live within in one minute.

Update in real-time
Changes made on the canvas are deployed live within in one minute.

Update in real-time
Changes made on the canvas are deployed live within in one minute.

Frequency capping
Limit how often individual or multiple experiences are shown to your customers.

Frequency capping
Limit how often individual or multiple experiences are shown to your customers.

Frequency capping
Limit how often individual or multiple experiences are shown to your customers.

Frequency capping
Limit how often individual or multiple experiences are shown to your customers.

Frequency capping
Limit how often individual or multiple experiences are shown to your customers.

Content recommendations
Dynamically present relevant personalized content to users based on their preferences and level of engagement.

Content recommendations
Dynamically present relevant personalized content to users based on their preferences and level of engagement.

Content recommendations
Dynamically present relevant personalized content to users based on their preferences and level of engagement.

Content recommendations
Dynamically present relevant personalized content to users based on their preferences and level of engagement.

Content recommendations
Dynamically present relevant personalized content to users based on their preferences and level of engagement.

Valuable data collection
Deploy forms, quizzes, and surveys to build progressive profiles and collect first party user data.

Valuable data collection
Deploy forms, quizzes, and surveys to build progressive profiles and collect first party user data.

Valuable data collection
Deploy forms, quizzes, and surveys to build progressive profiles and collect first party user data.

Valuable data collection
Deploy forms, quizzes, and surveys to build progressive profiles and collect first party user data.

Valuable data collection
Deploy forms, quizzes, and surveys to build progressive profiles and collect first party user data.

Activate your own data
Augment your site personalization efforts by integrating data from third-party sources like CDPs.

Activate your own data
Augment your site personalization efforts by integrating data from third-party sources like CDPs.

Activate your own data
Augment your site personalization efforts by integrating data from third-party sources like CDPs.

Activate your own data
Augment your site personalization efforts by integrating data from third-party sources like CDPs.

Activate your own data
Augment your site personalization efforts by integrating data from third-party sources like CDPs.
Run multiple experiences across multiple sites without losing visibility or control
Run multiple experiences across multiple sites without losing visibility or control
Run multiple experiences across multiple sites without losing visibility or control
Run multiple experiences across multiple sites without losing visibility or control
Run multiple experiences across multiple sites without losing visibility or control
Subscription Linking
Benefit from Composer AI targeting and comprehensive reporting even if you use another subscription management system. Connect your existing billing tool via Piano's Subscription Linking APIs.

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Subscription Linking
Benefit from Composer AI targeting and comprehensive reporting even if you use another subscription management system. Connect your existing billing tool via Piano's Subscription Linking APIs.
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Subscription Insights
Discover the people interacting with your site, the content they engage with, the reasons why they subscribe, and the experiences that drive them to renew.
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Optimize every step for higher conversions
Identify opportunities by analysing the historical flow of your audience as they move through each step of your experiences.
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Global management
Create, deploy, and manage personalized experiences across multiple sites in a matter of clicks.
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Action exclusivity
Dictate and prioritize which individual actions should be executed or suppressed in the event that there are multiple competing or conflicting actions within a single pageview or across experiences.
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Composer gets smarter when connected to the full Piano platform
Analytics behavioral signals sharpen paywall decisions in real time. Subscription Insights tracks which journeys are converting. Management + Billing executes the transaction and feeds payment outcomes back into Composer's segmentation. Every signal connects. Every action compounds.
Composer gets smarter when connected to the full Piano platform
Analytics behavioral signals sharpen paywall decisions in real time. Subscription Insights tracks which journeys are converting. Management + Billing executes the transaction and feeds payment outcomes back into Composer's segmentation. Every signal connects. Every action compounds.
Composer gets smarter when connected to the full Piano platform
Analytics behavioral signals sharpen paywall decisions in real time. Subscription Insights tracks which journeys are converting. Management + Billing executes the transaction and feeds payment outcomes back into Composer's segmentation. Every signal connects. Every action compounds.
Composer gets smarter when connected to the full Piano platform
Analytics behavioral signals sharpen paywall decisions in real time. Subscription Insights tracks which journeys are converting. Management + Billing executes the transaction and feeds payment outcomes back into Composer's segmentation. Every signal connects. Every action compounds.
Composer gets smarter when connected to the full Piano platform
Analytics behavioral signals sharpen paywall decisions in real time. Subscription Insights tracks which journeys are converting. Management + Billing executes the transaction and feeds payment outcomes back into Composer's segmentation. Every signal connects. Every action compounds.
Resources + Results

Case Study
How Polaris Media Sør used A/B testing to drive digital subscriptions
Polaris Media Sør revamped its paywall strategy to boost subscriptions by working with Piano. Through A/B testing and personalized paywalls, they increased reader engagement, improved trust, and saw a rise in conversions and subscriptions.
Resources + Results

Case Study
How Polaris Media Sør used A/B testing to drive digital subscriptions
Polaris Media Sør revamped its paywall strategy to boost subscriptions by working with Piano. Through A/B testing and personalized paywalls, they increased reader engagement, improved trust, and saw a rise in conversions and subscriptions.
Resources + Results

Case Study
How Polaris Media Sør used A/B testing to drive digital subscriptions
Polaris Media Sør revamped its paywall strategy to boost subscriptions by working with Piano. Through A/B testing and personalized paywalls, they increased reader engagement, improved trust, and saw a rise in conversions and subscriptions.
Resources + Results

Case Study
How Polaris Media Sør used A/B testing to drive digital subscriptions
Polaris Media Sør revamped its paywall strategy to boost subscriptions by working with Piano. Through A/B testing and personalized paywalls, they increased reader engagement, improved trust, and saw a rise in conversions and subscriptions.
Resources + Results

Case Study
How Polaris Media Sør used A/B testing to drive digital subscriptions
Polaris Media Sør revamped its paywall strategy to boost subscriptions by working with Piano. Through A/B testing and personalized paywalls, they increased reader engagement, improved trust, and saw a rise in conversions and subscriptions.
