In this Piano Lesson, Product Manager Lucia Liskova will guide you through Activation Insights—a powerful analytics module that gives you a clear, actionable view of how users engage, convert, and churn—so you can make smarter decisions at every step of the subscription journey. 

This session is focused on two outcomes: helping you see the value of Activation Insights and making it easy to get started. 

Whether you're just beginning or ready to go deeper, you'll learn how to: 

• Evaluate subscriber acquisition across Composer experiences and identify which strategies deliver real results 

• Understand the role of editorial in driving subscription revenue 

• Spot patterns in passive and active churn to retain more subscribers 

• Use Workspaces to filter data, build custom charts, export insights, and explore trends with AI Reveal—without extra setup 
  
  

You'll leave with practical techniques, real examples, and the confidence to make Activation Insights part of your daily decision-making.