Paid social is no longer experimental — it’s a core lever for performance and growth. 

Join Piano’s Michael Silberman and Craig Pentland breaking down findings from our latest industry report: The State of Social Media Marketing for Publishers. 

You’ll hear what publishers are doing to evolve their paid social strategies, from scaling lean teams to prioritizing custom audiences and optimizing for better ROI. Whether you’re rethinking platform mix, creative strategy or attribution models, this session will give you the insight and benchmarks to improve your social performance. 

You’ll learn: 

• What’s driving results today: Including why 71% of publishers increased their paid social budgets, how lean teams are delivering performance, and where platforms like Facebook, TikTok and YouTube are proving most effective 

• How leading publishers are executing: With real-world examples of how structured teams are using automation, custom audiences and attribution tools to scale campaigns efficiently 

• What’s next for paid media: Including early looks at how publishers are planning for AI-powered optimization and how Piano helps businesses track ad performance to support smarter decision-making 

• How publishers are structuring for scale: With insights into team size, the tools and how workflows are evolving to support more efficient and effective paid social execution