Google Analytics isn't built for healthcare. Piano is.
GA4 doesn't sign a BAA. That means it can't legally handle patient data and can't measure the patient journeys that matter most.
Why healthcare teams choose Piano:
Out-of-the-box tracking
Patient journeys, portals, appointments, prescriptions, and insurance flows –
tracked out of the box
BAA coverage
Available on every plan
Audit trail
Logs who accessed patient data and when (ready if regulators ask)
Time to value
2–4 weeks with Data Sources Studio
Data retention
Stores your data for as long as you need it (GA4 cuts off at 14 months)
The cost of non-compliance:
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