Product Deep Dive: Introducing Contextual Data Sources
The reason why analytics usually can’t tell you why something happened on your site is because for many companies, the answer is buried somewhere: in the ad platform, the yield tool, the CRM, or the store.
About the session
Contextual Data Sources connects outside data – campaign performance, content metadata, whatever matters to your business – to your first-party behavior automatically, the moment it lands. Picture a campaign's click numbers landing in the same row as the visits they drove, the second the data comes in – no export, no spreadsheet, no waiting on your data team's backlog.
Find out how it works in our upcoming session:
What Contextual Data Sources is, and why context is the part analytics has always been missing
What is available today: ad performance, ad revenue, content and social context
How the new self-serve connection works, and what you will be able to connect yourself
Why data that arrives modeled against behavior makes everything built on top of it sharper
What is coming next, and how coverage grows
