A collaborative engine for growth and insight
The Piano Test Lab is an exclusive, collaborative initiative led by our Strategic Services team for forward-thinking clients who want to push the boundaries of A/B experimentation. Transform insight into impact through advanced testing, strategic guidance, and shared learning, all designed to drive measurable business growth.
A collaborative engine for growth and insight
The Piano Test Lab is an exclusive, collaborative initiative led by our Strategic Services team for forward-thinking clients who want to push the boundaries of A/B experimentation. Transform insight into impact through advanced testing, strategic guidance, and shared learning, all designed to drive measurable business growth.
A collaborative engine for growth and insight
The Piano Test Lab is an exclusive, collaborative initiative led by our Strategic Services team for forward-thinking clients who want to push the boundaries of A/B experimentation. Transform insight into impact through advanced testing, strategic guidance, and shared learning, all designed to drive measurable business growth.
A collaborative engine for growth and insight
The Piano Test Lab is an exclusive, collaborative initiative led by our Strategic Services team for forward-thinking clients who want to push the boundaries of A/B experimentation. Transform insight into impact through advanced testing, strategic guidance, and shared learning, all designed to drive measurable business growth.
Expert-designed tests
Piano’s award-winning query building system enables fast and flexible data analysis. It’s a cutting edge analysis suite informed by more than a decade of our working with data teams.
Full-service support
Dedicated support email, setup assistance, and ongoing guidance throughout each test.
Expert-designed tests
Piano’s award-winning query building system enables fast and flexible data analysis. It’s a cutting edge analysis suite informed by more than a decade of our working with data teams.
Full-service support
Dedicated support email, setup assistance, and ongoing guidance throughout each test.
Expert-designed tests
Piano’s award-winning query building system enables fast and flexible data analysis. It’s a cutting edge analysis suite informed by more than a decade of our working with data teams.
Full-service support
Dedicated support email, setup assistance, and ongoing guidance throughout each test.
Expert-designed tests
Piano’s award-winning query building system enables fast and flexible data analysis. It’s a cutting edge analysis suite informed by more than a decade of our working with data teams.
Full-service support
Dedicated support email, setup assistance, and ongoing guidance throughout each test.
Expert-designed tests
Piano’s award-winning query building system enables fast and flexible data analysis. It’s a cutting edge analysis suite informed by more than a decade of our working with data teams.
Full-service support
Dedicated support email, setup assistance, and ongoing guidance throughout each test.
Actionable results
Custom benchmark reports with clear recommendations and industry context.
Product influence
Your feedback directly shapes Piano's roadmap and future capabilities.
Actionable results
Custom benchmark reports with clear recommendations and industry context.
Product influence
Your feedback directly shapes Piano's roadmap and future capabilities.
Actionable results
Custom benchmark reports with clear recommendations and industry context.
Product influence
Your feedback directly shapes Piano's roadmap and future capabilities.
Actionable results
Custom benchmark reports with clear recommendations and industry context.
Product influence
Your feedback directly shapes Piano's roadmap and future capabilities.
Actionable results
Custom benchmark reports with clear recommendations and industry context.
Product influence
Your feedback directly shapes Piano's roadmap and future capabilities.
"
Very helpful insights. We're thrilled with the results and have kept the content recommendation modal in place. The test lab aligned perfectly with the features we wanted to experiment with. We're looking forward to participating in the next Piano Test Lab!"
"
—
Piano Test Lab participant
"
Very helpful insights. We're thrilled with the results and have kept the content recommendation modal in place. The test lab aligned perfectly with the features we wanted to experiment with. We're looking forward to participating in the next Piano Test Lab!"
"
—
Piano Test Lab participant
"
Very helpful insights. We're thrilled with the results and have kept the content recommendation modal in place. The test lab aligned perfectly with the features we wanted to experiment with. We're looking forward to participating in the next Piano Test Lab!"
"
—
Piano Test Lab participant
"
Very helpful insights. We're thrilled with the results and have kept the content recommendation modal in place. The test lab aligned perfectly with the features we wanted to experiment with. We're looking forward to participating in the next Piano Test Lab!"
"
—
Piano Test Lab participant
Why join Piano Test Lab
Why join Piano Test Lab
Why join Piano Test Lab
Why join Piano Test Lab
Why join Piano Test Lab
Collaborative testing
Join fellow Piano clients in testing cutting-edge features and optimization strategies designed by our product and strategy experts.
Comprehensive support
From onboarding kits to setup webinars and configuration reviews – we guide you through every step of the implementation and testing process.
Collaborative testing
Join fellow Piano clients in testing cutting-edge features and optimization strategies designed by our product and strategy experts.
Comprehensive support
From onboarding kits to setup webinars and configuration reviews – we guide you through every step of the implementation and testing process.
Collaborative testing
Join fellow Piano clients in testing cutting-edge features and optimization strategies designed by our product and strategy experts.
Comprehensive support
From onboarding kits to setup webinars and configuration reviews – we guide you through every step of the implementation and testing process.
Collaborative testing
Join fellow Piano clients in testing cutting-edge features and optimization strategies designed by our product and strategy experts.
Comprehensive support
From onboarding kits to setup webinars and configuration reviews – we guide you through every step of the implementation and testing process.
Collaborative testing
Join fellow Piano clients in testing cutting-edge features and optimization strategies designed by our product and strategy experts.
Comprehensive support
From onboarding kits to setup webinars and configuration reviews – we guide you through every step of the implementation and testing process.
Benchmark insights
Receive detailed analysis comparing your results against anonymized industry peers, giving you context for your performance.
No risk, maximum learning
Tests are designed with built-in safeguards and emergency protocols, so you can experiment with confidence.
Benchmark insights
Receive detailed analysis comparing your results against anonymized industry peers, giving you context for your performance.
No risk, maximum learning
Tests are designed with built-in safeguards and emergency protocols, so you can experiment with confidence.
Benchmark insights
Receive detailed analysis comparing your results against anonymized industry peers, giving you context for your performance.
No risk, maximum learning
Tests are designed with built-in safeguards and emergency protocols, so you can experiment with confidence.
Benchmark insights
Receive detailed analysis comparing your results against anonymized industry peers, giving you context for your performance.
No risk, maximum learning
Tests are designed with built-in safeguards and emergency protocols, so you can experiment with confidence.
Benchmark insights
Receive detailed analysis comparing your results against anonymized industry peers, giving you context for your performance.
No risk, maximum learning
Tests are designed with built-in safeguards and emergency protocols, so you can experiment with confidence.
A/B testing: then and now
A/B testing: then and now
A/B testing: then and now
A/B testing: then and now
A/B testing: then and now
Traditional A/B Testing
Piano Test Lab
Test on your own
Expert-designed test strategy
Limited context for results
Industry benchmark comparisons
Working in silos
Collaborative learning community
Trial and error
Proven methodologies
Internal resources only
Full Piano team support
How it works
How it works
How it works
How it works
How it works
1
Qualify
Qualify
Our Strategic Services team identifies experiments based on product and industry opportunities, then invites clients using relevant Piano features. Participants must be active Piano Activation clients, committed to 4–6 weeks, maintain stable site configurations, and be comfortable sharing anonymized results for benchmarking.
2
Test
Test
With Piano's guidance, templates, and technical support, you'll configure the required experiences and tracking. Experiments run on a structured timeline with stable configurations to ensure accurate, reliable data collection.
With Piano's guidance, templates, and technical support, you'll configure the required experiences and tracking. Experiments run on a structured timeline with stable configurations to ensure accurate, reliable data collection.
1
1
Media & publishing
Media & publishing
Fragmented audience data, ad revenue pressure, unpredictable conversion paths
3
Learning
Learning
We analyze performance together, benchmarking against industry standards and peer data. Winning strategies can be rolled out across your properties. Insights from the experiments can inform the long-term optimization of roadmap.
We analyze performance together, benchmarking against industry standards and peer data. Winning strategies can be rolled out across your properties. Insights from the experiments can inform the long-term optimization of roadmap.
Past Test Lab results & deep dives
Past Test Lab results & deep dives
Past Test Lab results & deep dives
Past Test Lab results & deep dives
Past Test Lab results & deep dives
Direct vs. Indirect Checkout: What Our A/B Tests Reveal About Conversions
